Established in 2024

about 52 Card Social

Creating cult brands

The team

natalie

Lu

founder + ceo

account manager

Meet the 52 crew

We’re a small but mighty team with a hands-on, high-touch approach that keeps your brand evolving, scaling, and standing out. Every piece of your strategy, content, and execution is shaped by a collective of creative thinkers, sharp strategists, and detail-obsessed doers who actually care about your results.

We meet weekly to review your performance, fine-tune your messaging, and brainstorm new ways to make your brand more magnetic. We're always evolving, so your content never goes stale, and your growth never slows down. We're constantly optimizing behind the scenes, making sure every post, caption, and campaign supports your bigger vision. That's the kind of seamless communication, elevated execution, and real momentum you've been looking for.

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kyle

Account manager

Alex

social media manager

Hi, I'm Natalie

Meet the Founder

xoxo, Nat

I’ve spent nearly a decade in the digital game working behind the scenes with the kinds of brands that don’t just show up… they dominate. From viral creators to luxury realtors to high-powered lawyers and million-dollar course brands, I’ve helped turn bold visions into real results.

At 52, we serve the unapologetic, the provocative, and the ones who aren’t here to play nice online. You're not basic, so your content shouldn’t be either.

If you’re ready to be unforgettable, we’re ready to build the kind of brand presence that demands attention. Let’s make you the one they remember.

Our approach

driven by innovation & guided by insights

Everything we do is backed by data. We track performance weekly and adjust your strategy in real time so you’re not guessing what’s working, you know. From engagement to reach to conversion, we make sure every post is pulling its weight.

Our approach

Our approach

connect with your undying fans

We don’t just “post and ghost.” We build content designed to spark obsession, conversation, and community. Whether it's crafting binge-worthy story series, thought-provoking captions, or reactive engagement, our goal is to make your audience feel something (and then DM you about it).

Our approach

Our approach

we give your vision a life

We start with the big picture. Your voice, vibe, positioning, and aesthetic all get refined into a clear, scroll-stopping identity that makes your brand instantly recognizable. From visuals to messaging, we shape a content experience that not only looks elevated, but feels oh-so-aligned.

Our approach

Let's Break it

Down

We’ve helped our clients grow audiences, book out offers, and build iconic online identities that last. Are you next?

100+

happy clients served

2M

Revenue brought in for clients

5M+

Overall Client followers

2500+

Posts created

"Working with her means winning a strategic and collaborative partner who is invested in your success."

"Natalie's extensive experience in the industry is truly invaluable. Intelligent, capable, and thoroughly knowledgeable, she brings a lot more to the table than social media management. She is a passionate advocate for your brand and solves your marketing challenges with a personal touch while working with you step by step.

Working with her means winning a strategic and collaborative partner who is invested in your success and is flexible as your brand goes through changes. I wholeheartedly recommend 52 Card Social for anyone looking to improve their presence online."

- NICK C. -

Kind words

"We feel lucky to work with her."

"Natalie has been imperative to the success of our organization. Not only is she a pleasure to work with, but her expertise in digital marketing and efficiency shine through in everything she does.

Her attention to detail, rock-solid strategy, and data-driven approach are what make her a valuable member of our social media team. Natalie takes charge of projects and delivers impressive results. We feel lucky to work with her."

- MDM -

Kind words

"Working with Natalie and her team has been a DELIGHT!"

"Working with Natalie and her team has been a DELIGHT! We dove right in, with no time to waste, and that was something I was really looking for.

Additionally, her ability to adapt and hone in on exact TOV, brand tenants, and overall energy was incredibly impressive. It only took a month of really narrowing down the focus and vibe to start getting incredible content! If you're looking for someone to keep the wheels on your business moving forward, give 52 Card Social a shot!"

- STARDUST STANDARD -

Kind words

"the results gained in less than one year have exceeded all my expectations."

I've been very pleased with my collaboration with Natalie and her crew at 52 Card Social to produce and distribute my short-form videos, "Badass Granddad."

I most appreciate their flexibility, their creativity, their willingness to experiment and to learn quickly from what works and what doesn't. I find them very pleasant and cooperative to work with. And the results gained in less than one year have exceeded all my expectations. I walked into a local pizzeria last night, for example, and the line cooks greeted me with, "Hey, it's Badass Granddad!" That's what thousands of followers will do for you.

- John Graham -

Kind words

"My engagement and sales have gone up!"

“Working with Natalie has been a dream come true! She is so talented and creative!

I love her vision for my brand, feed, and content.​ My engagement and sales have gone up! I recommend her services wholeheartedly!”

- Marci baron -

Kind words

"I truly couldn’t imagine running my business without her."

"Natalie is truly one-of-a-kind and working with her has not only saved me time to do more of what I love, but it’s also helped me create a better work-life balance.

Natalie’s work continuously impresses me, and now that we’ve worked together for a while, I truly couldn’t imagine running my business without her."

- jordyn rush -

Kind words

"Natalie enabled me to 5x my revenue in the year & a half we worked together!"

"Working with Natalie has been a game-changer for my business. Her work is impeccable, she anticipates my needs and always exceeds my expectations.

Handing my social media, email management + marketing, podcast, and projects over to Natalie enabled me to 5x my revenue in the year & a half we worked together!"

- Shannon Mattern -

Kind words

"her own vision for my company was even better than what I had originally had in mind."

"My job was a little bit out of Natalie's wheelhouse, but she showed care, intelligence and a clear ability to be flexible and deliver quality, timely work on my projects.

She was flexible when I wasn't available, and when I didn't have much to offer, she was very creative and proactive coming up with content ideas and making her own vision for my company that was even better than what I had originally had in mind. This is why she's the pro! Highly recommend. Thank you, Natalie​."

- sean c. -

Kind words